Privacy Policy
Last updated: March 22, 2026
1. Introduction
Deep Learning Cafe (Pty) Ltd ("Deep Learning Cafe," "we," "us," or "our") respects your privacy and is committed to protecting your personal information in accordance with the Protection of Personal Information Act, 2013 (Act No. 4 of 2013) ("POPIA") and other applicable South African legislation.
This Privacy Policy explains how we collect, use, disclose, and protect your personal information when you visit our website, use our services, or interact with us.
2. Information We Collect
2.1 Information You Provide
We collect personal information that you voluntarily provide to us when you:
- Submit inquiries through our contact form
- Request a discovery call or consultation
- Subscribe to our communications
- Enter into a service agreement with us
This information may include:
- Name and surname
- Email address
- Telephone number
- Company name and position
- Industry sector
- Business requirements and objectives
2.2 Information Automatically Collected
When you visit our website, we may automatically collect certain technical information, including:
- IP address
- Browser type and version
- Operating system
- Pages visited and time spent on pages
- Referring website addresses
- Device information
3. How We Use Your Information
We process your personal information for the following lawful purposes:
- Service Delivery: To respond to your inquiries, schedule consultations, and deliver our document AI solutions
- Contract Performance: To fulfill our contractual obligations when you engage our services
- Communication: To send you information about our services, updates, and industry insights (with your consent)
- Improvement: To analyze and improve our website, services, and customer experience
- Legal Compliance: To comply with applicable laws, regulations, and legal processes
- Security: To protect our systems, prevent fraud, and ensure information security
4. Legal Basis for Processing
Under POPIA, we process your personal information based on one or more of the following lawful grounds:
- Consent: You have given explicit consent for processing your personal information for specific purposes
- Contract: Processing is necessary for the performance of a contract to which you are a party
- Legal Obligation: Processing is necessary to comply with our legal obligations
- Legitimate Interest: Processing is necessary for our legitimate business interests, provided it does not override your fundamental rights
5. Disclosure of Your Information
We do not sell, rent, or trade your personal information. We may share your information with:
5.1 Service Providers
Third-party service providers who assist us in operating our business, including:
- Cloud hosting providers (AWS, Google Cloud)
- Email service providers
- Analytics providers
- IT support and security providers
These service providers are contractually obligated to protect your information and use it only for the purposes we specify.
5.2 Legal Requirements
We may disclose your information when required by law, court order, or other legal process, or to protect our rights, property, or safety.
5.3 Business Transfers
In the event of a merger, acquisition, or sale of assets, your personal information may be transferred to the acquiring entity, subject to the same privacy protections.
6. Data Security
We implement appropriate technical and organizational measures to protect your personal information against unauthorized access, alteration, disclosure, or destruction, including:
- Encryption of data in transit and at rest
- Access controls and authentication mechanisms
- Regular security assessments and audits
- Employee training on data protection
- Secure data centers with physical security controls
However, no method of transmission over the internet or electronic storage is completely secure. While we strive to protect your information, we cannot guarantee absolute security.
7. Data Retention
We retain your personal information only for as long as necessary to fulfill the purposes for which it was collected, including:
- For the duration of our business relationship
- As required by applicable laws and regulations (e.g., tax and accounting requirements)
- To resolve disputes and enforce our agreements
When personal information is no longer required, we securely delete or anonymize it in accordance with our data retention policy.
8. Your Rights Under POPIA
Under POPIA, you have the following rights regarding your personal information:
- Right of Access: You may request confirmation of whether we hold your personal information and access to that information
- Right to Correction: You may request correction of inaccurate or incomplete personal information
- Right to Deletion: You may request deletion of your personal information in certain circumstances
- Right to Object: You may object to the processing of your personal information on reasonable grounds
- Right to Restriction: You may request restriction of processing in certain circumstances
- Right to Data Portability: You may request your personal information in a structured, commonly used format
- Right to Withdraw Consent: Where processing is based on consent, you may withdraw consent at any time
To exercise any of these rights, please contact our Information Officer using the details provided in Section 12.
9. International Data Transfers
Your personal information may be transferred to and processed in countries outside South Africa, including countries that may not provide the same level of data protection as South Africa.
When we transfer your personal information internationally, we ensure appropriate safeguards are in place, including:
- Standard contractual clauses approved by the Information Regulator
- Ensuring the recipient country provides adequate data protection
- Obtaining your explicit consent where required
10. Cookies and Tracking Technologies
Our website uses cookies and similar tracking technologies to enhance your browsing experience and analyze website traffic.
You can control cookies through your browser settings. However, disabling cookies may affect the functionality of our website.
11. Children's Privacy
Our services are not directed to individuals under the age of 18. We do not knowingly collect personal information from children. If you become aware that a child has provided us with personal information, please contact us immediately.
12. Contact Information
If you have any questions about this Privacy Policy or wish to exercise your rights under POPIA, please contact our Information Officer:
Information Officer: Martin Kotze
Email: privacy@deeplearning-cafe.com
Phone: +27 (XXX) XXX-XXXX
Physical Address:
Colab Menlyn Maine
194 Bancor Avenue, Park Lane West
Menlyn Maine, Pretoria, 0181
13. Information Regulator
If you are not satisfied with our response to your privacy concerns, you have the right to lodge a complaint with the Information Regulator (South Africa):
Information Regulator (South Africa)
Email: inforeg@justice.gov.za
Website: www.justice.gov.za/inforeg
Physical Address:
JD House, 27 Stiemens Street
Braamfontein, Johannesburg, 2001
14. Changes to This Privacy Policy
We may update this Privacy Policy from time to time to reflect changes in our practices or applicable laws. We will notify you of material changes by posting the updated policy on our website with a revised "Last updated" date.
We encourage you to review this Privacy Policy periodically to stay informed about how we protect your information.
15. Governing Law
This Privacy Policy is governed by the laws of the Republic of South Africa. Any disputes arising from this Privacy Policy will be subject to the exclusive jurisdiction of the South African courts.